Eli Pariser said that, “the computer is showing us what it thinks we want to see, but not necessarily what we need to see.” This is one scary sentence! It hints towards the computer being able to make decisions and almost being able to think/know us. I found it unsettling that the computer can take away things it feels we will consider irrelevant. In a way it seems to be creating an identity for us based on Facebook statuses, information different websites are able to access, and even things we search for on the numerous search engines we search on. I while back I noticed my Facebook having ads on the side that were of products I searched for and found on other sites. At first I thought it was a coincidence but then I realized that when I was on my friend’s computer they had different ads.
It’s one thing to have specialized ads, which is still creepy but not as threatening as your computer taking away things it doesn’t think you’ll necessarily care about. It makes you think what companies or even the government is able to do with the information we essentially have provided. Are they able to keep things from us, show us things that aren’t true, causing us to believe in things we wouldn’t normally believe in? This may sound a bit paranoid but these “filter bubbles,” is a tool that can be used to manipulate us. It can also take information from us and do with it what they please. If put into the wrong hands, a lot of dangerous or unwelcomed events could occur because of the information we knowingly and unknowingly put out there. Who would know the difference between the real us and the identity the computer has come up for us? I think there will be a lot of questioning in the future to what is real and what isn’t? Where will draw the line? I suppose the better question is are we still able to draw a line, or is it too late?